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The importance of the Internet

With NAR and other organizations reporting that 80%+ of buyers are now starting their search for real estate on the Internet - there is no surprise that agents are starting to understand the importance of having a strong internet presence.

So many agents spend hundreds or even thousands of dollars on internet websites and rarely if ever get prospects from their investments.  Realty Times reported that over 95% of all real estate websites are never seen, except when the site owner sends the prospect directly to the website.

We bring our real estate agent clients the experience and expertise to help them leverage the internet to help find new buyer prospects, to gain more exposure for their listings and as a resource for prospects and past clients about the communities that they support.

Exposure for Listings

With over 80% of buyers now starting their search for real estate on the internet, the greatest value of the internet is for agents to get more exposure for their clients' property.  According to NAR 24% of last years buyers of real estate first found the home they purchased on the Internet.  The internet is not only the fastest growing market segment providing results in Real Estate marketing, but also becoming an increasingly important element for sellers in selecting their agent.

Buyer Leads

Most agents think of the internet as a great source of leads.  Where the internet in one of the top sources for finding buyers it is third behind building your sphere of influence with 44% and from your past clients at 11%.  The Internet responsible last year for 8% of buyers finding their agent, is still a great source placing above open houses at 7% and the rest of the lead generation activities.

A Resource for clients, prospects and friends

Many agents also leverage their websites to provide information about the communities they serve and also about the areas activities, educational programs, tax and insurance information, charitable programs, weather and other online resources that are of interest.